

Examples of Book Promotions:
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Design
on the right was used to create large-sized postcards then divided in
half as two small-sized cards. The large one was mailed to booksellers
and the smaller ones to readers and followups to booksellers. Posters
were also printed from this piece and sent with a custom letter from
the author to sales reps and key accounts.
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The
award winning phone card on the left is an excellent example of our
favorite promotion! Phonecard is silk-screened with a fifth color of
gold for raised effect. We love using specialty papers for the custom
created print presentations. This one printed in thermography--back
side of carrier contains all relevant book information: back cover copy,
publisher, ISBN and release date. We also try to always list back lists
for ordering ease.
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Artwork
created to illustrate the opening scene in a popular series vampire
book. We then used it on promotional sleepshirts
with the caption
"Spend the Night with a Vampire!"
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This
is our Booktalk bookmark with tassel. Over the years, we've designed
and printed many bookmarks, with and without tassels, or in a combination
of both. Bundled and distributed to bookstores, readers or used at book
signings, bookmarks are always popular and in demand. We just like to
make them distinctive and special. Our most recent was used by a publisher
at Book Expo of America and was multi-purpose. It featured an upcoming
book on one side and the author's previous book and backlist on the
other side. Both sides could be considered the "front" and
extended the overall usefulness of the bookmark to to encompass not
one but two book promotions.
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